Can you think of a promotional item that everyone needs, everyone would appreciate receiving, displays your brand or message prominently everyday, is a beautiful gift, and is inexpensive/affordable? I will bet you that if you are in your office or home reading this message one is in plain view right now. Are you curious? When we advertise or market our businesses, what are we trying to do. I believe to keep our business top of mind to our clients. Have them think positive thoughts about working with us. Wanting to build that confidence and relationship with our clients. With the ultimate goal of making us their first call when they need our services. How about reducing their need to search on Google to find an alternative or price shop us. So what is this promotional item that can do all these things and more. Please don't immediately go oh yea, right when I tell you what it is. Let the six reasons I list below sink in and see if they would have impact on your business. The item is, wait for it, a: Wall Calendar. Keep reading and understand how this simple promotional tool can help you with your relationships with your customers. 1. 76% of consumers who own calendars say they display them prominently in their homes or offices. That means your brand is located where everyone can see it. 2. Clients view their calendar daily. On average consumers report displaying their calendars for a full 12 months. Viewing their calendar 5 to 10 times per day and they can more importantly recall the advertiser's name on their calendar. 3. 82% of recipients enjoy receiving a calendar as a gift. 60% report they would purchase one if they were not given one. To increase the value of the gift and the more likelihood they will hang it in their office or home, personalize the calendar by putting your clients name on it. This is an opportunity waiting for you to have your message on clients office and home walls. 4. Calendars are very cost effective. Pricing ranges from $.0047 to the most expensive $.09 per day. Where do you get that economy with your message in front of your clients everyday. 5. 50% of cell phone users never use the calendar function on their phones. That debunks the myth that no one needs a calendar because they own a cell phone. Think about how many times you look up from your desk to look at a calendar. How many families have a family calendar on their wall at home keeping track of everyone's activities. 6. 75% of calendar recipients do business with the company they receive a calendar from and plan to do business with them. That is what we call retention. There is a topic or theme for every business and non-profit and they come in all shapes and sizes. Of course there is the scenic calendars, but there is not enough room here to list the variety and styles of calendars available to you. You need your promotional professional to share with you everything that is available and make suggestions as to what might be best for you. Don't forget, there is always the option of a custom calendar specifically highlighting your company's unique service or products. If you need help, give me a call. But don't wait, 2020 is just around the corner.
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