I am asked all the time: what is the best or newest promotional product on the market. Each promotion is different and has different needs which leads to the discussion of which item will accomplish your goal. Impressions is one way the advertising industry evaluates the effectiveness of advertising. Below is a chart for a few selective promotional items. The one that stands out is the real estate on a cell phones. That does not mean other promotional products are not effective or would not be effective for your purposes. All of the numbers reflect the average lifetime of impressions on a promotional product. Cell Phones - 24,000 times per year 18 -24 year olds 86 times per day 25 - 34 year olds 67 times per day 35 - 44 year olds 49 times per day Tote Bags - 3,300 times Hats - 3,400 impressions Pens - 3,000 impressions Outerwear - 6,100 impressions T-Shirts - 2,300 impressions The cell phone appears to be the most popular real estate to put your brand or use in a promotion. That is not always the case. Let's consider another popular promotional item: Drinkware. 88% of the population owns some form of drinkware. Water bottle, mug, tumbler, to name a few. They also keep this item on average for 12 months. The number of lifetime impressions is 1,400 by the person who owns it. if you only went by the number of impressions, this opportunity would have been overlooked. This is a truly targeted item with a lot more copy space than you would have on a cell phone. Before selecting any promotional item I recommend you talk to a promotional product professional first and discuss what your outcome for the promotion. There are many options and opportunities to consider to insure the success of your promotion and new ones are added all the time. I would be happy to assist.
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Signs have always been a very important part of a business visual marketing to customers. They tells people where the business is located, what they do, how to enter their business, what is on sale, hours of operation, where items are, menus, and so much more. Today..... signs are becoming more important. Curbside business, where to pick up, hours of operation, attracting attention with tall banners, floor mats to keep the dirt out and where people should enter, social distance signs on the floor, directional signs, and more. From a promotional point of view there is a great opportunity that is before us. First is branding..... getting your business name out in front of the public. Distinguish yourself from the other business near by. People may not know a business is open and is providing curb service. Second, after getting customers attention, give them information. Sidewalk signs, what is special today, offer a promotion if they purchase something, Don't forget signage options inside the business. On the floor, walls, on shelves, at checkout stands. Checkout my sign website for ideas. https://peterfishburnbrownandbigelow.displaycity.com/Category/Select?categoryId=29030 or call me directly for ideas. Recognizing people, heros, events, and organizations has always been important. Right now it might be even more important to let people know they are appreciated and to inform others of their work. Do you have people you would like to recognize for a job or activity well done? I think people want to say thank you or recognize individuals but they lack the means to do it easily. Funding could be an issue as well as not having an appropriate award on hand to express appreciation for their efforts. Here is one simple idea. A beautiful quality crystal key chain. This one has a unique feature in that it lights up as well which means it will definitely be noticed. You only need to order 25 of them and they are under $13.00 each which should not break the budget. This includes set up fees, personalization, and rush fees. How about handing out recognition when the team returns to the office.... everyone is a key employee. Or, hand out to key customers. Or hand to employees who were key in keeping the business going the past few weeks. Below are some ideas as to who should be considered for recognition: - Volunteer of the Month / Year - Top Producer of the Month / Year - Delivery Driver of the Month / Year - Retail Person of the Month / Week I mentioned this crystal key chain because the minimum is low, very high quality and the uniqueness of the item. There are hundred more ideas that might be more appropriate for your situation. The message here is to recognize people who have gone above and beyond and to let them and their peers know it. Let's talk about who you want to recognize and how you would like to do it. |
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