Signs have always been a very important part of a business visual marketing to customers. They tells people where the business is located, what they do, how to enter their business, what is on sale, hours of operation, where items are, menus, and so much more. Today..... signs are becoming more important. Curbside business, where to pick up, hours of operation, attracting attention with tall banners, floor mats to keep the dirt out and where people should enter, social distance signs on the floor, directional signs, and more. From a promotional point of view there is a great opportunity that is before us. First is branding..... getting your business name out in front of the public. Distinguish yourself from the other business near by. People may not know a business is open and is providing curb service. Second, after getting customers attention, give them information. Sidewalk signs, what is special today, offer a promotion if they purchase something, Don't forget signage options inside the business. On the floor, walls, on shelves, at checkout stands. Checkout my sign website for ideas. https://peterfishburnbrownandbigelow.displaycity.com/Category/Select?categoryId=29030 or call me directly for ideas.
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