There are many thoughtful reasons to consider sending gifts or providing recognition to people this year or anytime who have made an impact in your business or organization. Yes, the holidays are coming, but that is only one purpose to consider when sending a gift to a target audience. Below I have listed seven distinct reasons why you may want to consider sending a thank you. 1. GIFTS of BALANCE Employees are balancing a different home life as well as work life. A gift here can increase engagement, creativity, and productivity by investing in gifts that help employees unplug. Some ideas: blankets, comfort fleece, ceramics instead of the metal tumblers, spa scents, wine and cheese sets. 2. GIFTS for the FAMILY With people spending more time at home, you may want to include ideas that involve the family. Some ideas: games and entertainment. Kid friendly items. Outdoor and BBQ. Pet supplies. 3. WELL-BEING GIFTS People need to take care of themselves to reduce anxiety and stress. You can support and encourage that effort with the type of gift you send. Some ideas: Fitness accessories. Games and entertainment. Sanitizers and PPE equipment they can use. 4. GIFTS WITH PURPOSE By targeting your gift with the idea of influencing your image is positive for a brand or organization. Here is a statistic you may want to consider: 45% of employees believe their value at a company is reflected by the gifts they receive. 5. GIFTS of APPRECIATION Thank you gifts are always appreciated. Just as important is to show people in a thoughtful way they are important to you and you are recognizing their contribution. Some ideas: Outerwear, technology, entertainment, name brand products. 6. GIFTS USED ON and OFF the CLOCK People are never in one place. Thinking about a gift that someone can use at home, in the office, on vacation, where ever they are would definitely be appreciated. Some ideas: Branded retail items such as Skullcandy, Underarmour, Roots, Camelbak. Items they can use anywhere they are to make life more enjoyable. 7. GIFTS that make a DIFFERENCE There are many gifts that have an impact on our environment or give back in some way. Some items are made from recycled materials. There are sources that donate a portion of the price to worthy causes of all kinds. Saving the forests, feed people, provide clothing, support veterans, etc. How do you make the decision or learn what is available in all of these areas of opportunities and which one would make the most sense to you? A true promotional professional can guide you through what is available and make sure you reach your objectives. Suppliers are making it easier by offering to put several items together in a kit and reducing or eliminating all drop fees for shipping to employees homes. Make an impact with the people and organizations that support you AND make sure it stands out and is remembered.
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