What is your advertising/marketing/branding plans during this new environment we find ourselves in? Are you doing the same as before or nothing? Now is the time to explore other options you may not have considered or felt you did not need. The key now is making sure you are actively engaging your clients in all your efforts.
So how do you engage clients and not be talking to them which can turn them off. How to be upfront and center with clients. Here are some questions you need to ask yourself: What is new? What do you want the customers to do? How are you motivating referrals if that is your main source for business? How can you attract new customers to your brand? How do we retain customers? For your team members: How are you engaging and motivating employees? How are keeping your workforce engaged? For each of these questions you have to write down how you plan to approach each one. If you are thinking about how you did it in the past , stop. Now think about how are you going to actively engage customers today and into the future in this new environment. I strongly urge you to include promotional items in your plans as people have to interact and engage with any promotional item that is given to them. I have the research data showing that people want promotional items, makes their experience more memorable, they keep them for seven months, and they remember the advertiser who gave them the right item. There are several more reasons why you should consider promotional items in your plans to engage your target audience with your message. So what do I mean by engagement. When you receive a promotional item you are wondering what is this package, what is inside. The process of opening it is the initial part of the engagement. Who sent it, why did they send it, what is it. As you open the package your questions are being answered. Depending upon how creative the sender is can stir even more interest. Holding the item is another point of engagement. The item is in their hands, they turn it over, read the copy, try it out, see how it works and discover any unique features it may have. If they like it, they will keep it close by and use it on a regular basis for a long period of time. What have you accomplished by expanding your marketing to include a promotional item? Branding recognition, memorable experience, if a new contact, immediate reaction, recognition, improve the perception of your business, remembering your business for the long term as they use the promotional item in their daily lives. Clearly, just handing out a promotional item does not in itself address all the issues raised above. I go back to what is your plan to address each issue and how are you fine tuning it to meet today's new challenges. Talk to a promotional distributor who will work with you and discuss ways promotional items added to your plan will excite and fully engage your audience time and time again. Peter Fishburn Promotional Product Consultant Brown & Bigelow [email protected] 775-883-9428
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