What do you call a boomerang that does not come back? .......A stick. What do you call advertising that does not work... an expense. Advertising that does work.... is called an investment. In this time period, having your message in front of clients for a long period of time is important because you don't know two things: 1. When will they need your service or product and 2. When will you be able to deliver your services to your clients. A promotional item is an investment in the future actions of your customers. Since promotional items, when used correctly, are kept by recipients for over seven months, they will be in front of your clients now and for the foreseeable future. In addition, over 80% of people want to receive promotional items and think higher of the business who gave it to them. What to put into your clients hands? The options are limitless. Right now everyone needs a mask. Why not give all your customers a unique mask that makes them think of you? There are many creative mask right now and you will be helping them be safe.. People are at home, why not a creative and memorable pillow or towel? A pillow will end up on the couch in front of the TV. Why a towel, it will get warm and people will be spending time outside and a towel will last years not days or months. People are going to be going outside and taking walks. Why not a quality water bottle that has features that keep the water clean. and bacterial free. Sunglasses is another idea for the out of doors. People are lounging around the home....why not give them something comfortable to wear with your message. Do you need more ideas? What about a cell phone/tablet charger? Since people cannot hangout at coffee shops where they use to plug in, they will want a way to keep their devices charged. Add to that a nice head phones when they take their walks and you are strolling along with with them. Are all of your customers on your social media pages? Advertise that if people sign up you will send them a thank you.... You can qualify them by asking questions when they sign up. Or, interact with the people on your social media platforms and include the promotional item in the activity. There is a code on it or they must post pictures with them using it. Contest for originality or something like that. These are just a few ideas to interact with clients during this time period. Be ahead of your competition. When you and your clients are ready, your investment now will pay off. Call me to talk about other ideas.... Peter Fishburn Brown & Bigelow 775-883-94218 [email protected]
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