People, Customers, Prospects have specific opinions on how they like to receive advertising. When marketing and branding your business or organization you want to be assured your target audience is receiving and responding to your promotional efforts.
Did you know: 80% Like receiving Promotional Products. This means to me they want them and appreciate receiving them. In turn your brand and message is in their hands. How cool is that. 71% Wished they received promotional items more often. Here are people who want your brand in their hands. If that is not an opportunity, I don't know what is. 73% Prefer Promotional Products over any other form of advertising. My question is: Are you using promotional products as part of your strategy to get your brand and message out to your target audience? I strongly urge you to get in touch with a promotions professional who will share with you how to use them creatively and effectively, give you ideas to make your advertising/branding more effective. My next article will be Why Promotional Products Fail. Feel free to reach out to me, Peter Fishburn at [email protected]
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