All businesses attempt to do two things every year, plan for the future and save or avoid unnecessary expenditures at every opportunity. There is one action and source of information I believe many businesses are not taking advantage of. At the beginning of each year, most businesses begin the planning process on what activities and programs they will to do to promote their business to customers and prospects. For example, they may have a sale, open house, anniversary, thank you gifts, referral program, incentives, employee picnic, tail gate parties, conferences, trade shows, sales calls and leave behinds, national sales meetings, to name a few. They will consider which non-profits or causes they may support in the coming year. Budgets will be established and funds allocated for these purposes. So you may ask, what is missing. What is missing are the people who will assist you in making all these event successful and memorable. I am speaking specifically of your promotional product professional. If this professional knows what and when you are planning each event, possibly the theme, they can be thinking of promotional programs or activities for you to consider as well as be looking for specials, closeouts, new products, timelines to insure everything arrives on time. Investigate overseas production if you are considering a custom and unique promotional item for your event and see if there would be a cost savings to you. This individual would reach out to you way in advance of the event to help you prepare. They will have searched out ideas, options you may not have considered, propose a theme, packaging of selected items to enhance their impact, suggest ways of handing out the items for the best affect, artwork suggestions, and be aware of production and shipping timelines to insure on time delivery. All of these actions saves you time, worry, and money. In addition, this process keeps you on track by reminding you of events, and prevents you from completing tasks at the last minute. But more importantly will make you look good in front of your customers and prospects. Which in turn may lead to better results like: a memorable event, brand exposure, relationship building, improved communications, increase in sales to name a few. It is never too early to begin planning for your upcoming events. Reach out to your promotional marketing professional to discover what you are missing. If I can be of assistance, please reach out to me.
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