If you are associated with a non-profit, Pop Up Stores are a great opportunity for you to consider to expand your brand. There has been a number of stories lately about Pop Up Stores selling all types of merchandise appearing out of nowhere and then disappearing. To be clear, I am not talking about Pop Up Stores who have a physical location, however, I have seen businesses alert the public they will be at a certain physical location on a particular day and time. No, I am talking about creating your own Pop Up Store on line. There are online stores that pop up for a specified time period, say two weeks and then they are gone. They offer something special or other incentive for people to go to the non-profits website and make a purchase. Now, why would a non-profit be interested in a pop up store? Here is why all non-profits should consider this opportunity.... At no or very limited cost to the Non-Profit, they can expand their brand, relate to their targeted audience, create awareness for their cause, pass on their message, have fun and encourage conversation on what they do. In many instances supporters are already requesting from the Non-Profit the desire for items with their brand displayed to wear or share or give away as gifts. The bottom line is, the non-profit is expanding their brand, creating excitement with the target audience, getting their cause talked about with little or no effort or cost on their end. It is a win. So what needs to be done. First work with a promotions professional who can help with the selection of items to offer. This is really important. You want quality, not cheap, items that people will truly want to own and be proud to own. Initially, it would be only 2, 3 or 4 items depending upon the size of the non-profit. Something like a couple of styles of wearables, (upscale t-shirts, jackets, hat), water bottle, or tote bag. Next, is coming up with a design and message that is catchy and people would want to have and share. To promote the pop up store, the non-profit adds a page to their website offering these exclusive items. If the non-profit takes donations on line, they already have the ability to receive payment On the back end the non-profit has two options. Either box and ship the items themselves which could take a lot of time they may not have or the second option have someone else take on the job of shipping out the items and the promotions professional could help with that. I recommend the box or envelop that will be used to ship the requested items also include a thank you note of appreciation and any other message they want the recipient to have. At this point, the non-profit has not spent any money except for possibly the design of the web page which promotes the exclusive items that are available to all supporters. The promotional items are not ordered until the Pop Up Store goes down, say after two weeks. They now know how many items to order and have the money to pay for them and the shipping and handling costs. All this happens around the non-profit organization and all they have to do is create the call to action emails to all of their supporters to inform them of this great opportunity. Non-profits are looking for ways to extend their message, get their brand in front of as many people as possible and to say thank you to everyone who assists them. The Pop Up Store does all this and more. If you are interested and would like more information on pop up stores, reach out to me to get more of the details.
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