Have you ever asked yourself the question: Do my customers like the way I advertise towards them? Every organization does some form of advertising. They have to if a business / organization wants to succeed. Social Media, newspapers, radio, TV, direct mail, telemarketing, billboards, are some of the options that are available to choose to tell their audience what they do. All of these are effective when used properly., The questions here is: What form of advertising does your audience prefer to receive if they had a choice. Why is this important? If a company is going to spend its advertising dollars on advertising to its target audience, they want to be assured that the message is delivered in a manner that is most receptive by that audience. What this means is, they are more likely to read it, understand the message and respond in the most positive manner that benefits the advertiser. In a survey, consumers responded to the following question: I would rather receive a promotional product than........ 83% receive a telemarketing call. 78% receive a promotional email. 77% receive promotional mail 76% watch an ad before or during a video. 75% see a banner or pop up ad while browsing the web. 74% watch a 30 second TV commercial. 74% see sponsored posts or advertising in my social media feed. 73% listen to a 30 second radio commercial 67% see ads while reading or flipping through a print magazine. One common thread with all of the statements listed above is the advertising is placed / inserted in front of the individual and not by their choice. They are irritated by the interruption of the activity they were participating in to see the message the advertiser wants them to see. Promotional items is the only medium where people say "Thank You" for receiving the advertising that is placed in their hands. No one says thank you to all of the advertising listed above. Mentioned in a previous post, recipients have a greater likelihood to do business with the company who gave them a promotional item and have a higher regard for that business as well. Get in touch with a professional who knows how to deliver promotional products creatively and effectively to your target audience. Just like all of the above forms of advertising, there is a right way to use promotional products. Give me a call if you want some ideas on how to use promotional items in your advertising/branding efforts.. Peter Fishburn. [email protected]
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