As businesses, we have to meet the new reality of doing business in this Covid19 environment. However, we must not lose sight of the opportunities this new environment brings us. There are some marketing and branding options that are open to us and we should take advantage of them. The obvious. Everyone needs a mask, customers and employees. Why not have your brand out there on your customers faces? It is the same thing as giving out t-shirts with your image and slogan. Masks come in all shapes, styles and colors. New styles are coming out weekly, the latest I saw is a mask with a hole in the center for a straw. Check out this video for a wearable item that has almost unlimited options. https://www.pcna.com/trimark/en-us/trimark-accessories-facecoverings/product/tm45600_reg#gallery-1 Employees returning to work or who are working from home is another opportunity that should not be ignored. Make them feel part of the team and give them the tools to do their jobs. You are not able to give praise or encouragement face to face, do the next best thing. Show your appreciation with their hard work by sending small gifts. Maybe it is a safety kit (masks, sanitizer, lotion) that is portable that allows them to be safe at home and when they are in the office. Customers are always looking for the new safety item in this Covid19 environment. Provide them the tools to be safe and to make life more enjoyable. Sanitizer is the obvious one but what about sanitizer wipes, or the hands free keys that open doors or have a stylus on them. A stylus pen is an easy way to get your brand out there and there is a wide selection of styles to choose from. There is a promotional item for any message you may want to convey to your clients. Let's talk about your message and develop a promotion.
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