People remember stories. People remember events and experiences. People pass on stories and tell them over and over again to everyone who will listen. Every organization has a story to tell, so, what are you doing to encourage your story to be told and are you using all the tools available to you. What is your organization's story and what does it look like? It is not benefits or features, that is advertising or brochure copy. Usually, it is an experience that someone was truly impressed with. Or, it could be sympathizing with people who have experienced first hand their interaction with your organization. For example, a non-profit who assists children in need and what the non-profit did to help those children is a story people want to hear. For a commercial business, a story on how a client benefited from working with them and it was a life changing experience is a story people want to hear. All organizations have these stories, they can be told and remembered. So, how do we spread the word you are a great company worth talking about? First, you have to be that kind of company where people feel they experienced something very special. Second, you have to have a story people would like to hear and feel compelled to pass on. So what could this be? Do you have eye popping customer service stories showing your company going way beyond the expected. Is your product so unique everyone wants to try it. Are the results of working with you so special that people will feel compelled to spread your story. Ask yourself: What separates your company from your competition. This has to be truthful as customers will see right through the falsehoods. Then your story becomes the mishap experience. The process of spreading your story may not happen overnight. It will take time and has to be monitored continually. News stories, social media posts, customers comments. These need to be circulated and encouraged. Social media experts can assist you with this. A tool people don't think about when wanting to spread a story are promotional items. So how does a promotional item help this process? Two ways. First, getting your brand out to your targeted clients on a promotional item who have experienced your story. This will cause people to talk about your company when they see your brand. Second, there are promotional items that can tell the whole story. using pictures and descriptive words so people can visually understand your story. To prove this think about Nike, Apple, Disneyland, hotels, cars, sports teams, to name a few brands that are well known. When people see these brands, their story or experience is what they think about and tell other people. Your brand on your promotional item sent to your targeted audience will create the story telling event. Small and medium size businesses have stories as well. People don't care about the size of the company, it is the story that matters. Your brand on promotional items can be one of the tools to spread your story. People have to see your brand to be able to tell their story abut their experience with your company or organization. Work with a promotional professional to develop a strategy to get your brand in front of your targeted audience so you can benefit from the story telling experience.
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